How NOT to market yourself on the Internet

Ok, so you made a pretty good name for  your business or yourself on the Internet.  You've pulled in some pretty big clients.  You own and maintain a website that has tens of thousands of registered users.  You're able to make ends meet with the clients you get that aren't all that big.

Sounds like everything is right in the world for you.

Here's where I start to get into the part of the post where I tell you what not to do.

• DON'T go on an Internet radio show to talk about your business and talk about how you don't have the passion for the stuff you do.
• DON'T tell everyone that you only want the "cool" clients and the rest can f*** off.
• DON'T go into detail about specific clients and talk about how bad of a client they were, especially after you just named who they are.
• Finally, DON'T publicize all of this even more by posting the show as a podcast so everyone and anyone can hear it anytime they want later on.

I'll tell you I witnessed a company do this just this week.  A company I idolized.  A company whose business model is every persons dream. 

Well it will be interesting to see if they can get through it...they usually do but man it's just a weird way to market yourself.