NHL: Sabres Jerseys Number One Seller

The NHL on Tuesday announced that Buffalo Sabres new jerseys are the number one seller on NHL.com since the Sabres unveiled their new logo in September 16, 2006.  Sales accounted for 10% of NHL.com’s total sales during that period.

Sabres jersey sales are up 900% from the same period last year.

OK I just don’t get it.  Do people really like the slug?  Or are they just supporting the team?  I am sure the look will “grow” on people.  I particularly love the “new” alternate jerseys, which are the old 1970’s blue and gold jerseys.  Of course they aren’t selling those jerseys on NHL.com.

My theory is that it’s just the diehard fans all bombarding the store at the same time to get the new digs and sales will flat line after the initial rush.

I wouldn’t mind though, a Sabres hat ;)

Related Links:
Sabres New Jersey a Hot Item
Buffalo Sabres Jerseys on NHL.com