Thursday, February 01, 2007

St. John's Signage Case study

In my late night Google searching tonight I found a case study from ASI-Modulex the sign makers that we worked with a few years ago when we rebranded St. John's Universities interior and exterior wayfinding signs around campus.

"In partnership with BrandLogic, hundreds of directional decision points were identified across the two campuses then analyzed to create a wayfinding solution that improved the efficiency of the campus navigation."

I can only imagine the organization and planning that was needed to figure out the need, requirements and the plan to replace every single sign on campus.  If you walk onto the campus you'll see what a momentous task this was.

“ASI-Modulex worked successfully with BrandLogic to implement the new logo design and wayfinding analysis for St. John’s University.”
Wynn Medinger
CEO, Creative Director
BrandLogic

In the end I think I only helped out by creating a Word template that was used by the Staff and Faculty to create their name plate for a slide in sign next to their door. Meaning they would use the Word template to print their name and title and the template would control the placement and font treatment. I thought this was it at first but this is a more permanent sign. Next time I go up to St. John's (possibly next month) I'll see if I can spot one of those name plate signs.

You can see BrandLogic's case study of the signs here.  The mention of the signs is on the last slide and is part of the overall rebranding that we provided.

Saturday, June 21, 2008 8:23:30 PM (Eastern Daylight Time, UTC-04:00)
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